CUT THE CHEESE: 3 STEPS TOWARD CREATING A NON-CHEESY RADIO SPOT FOR YOUR CHURCH

I’m a big believer in leveraging all media by all means to reach all people for the gospel. There’s just one thing that drives me crazy… Cheesy Christian Media.

Let’s be honest: if Christians excel in one area of media, it’s the cheese. We try to clumsily lump theological doctrine into 30 second church ads thinking that the goal is information-transfer.

Nope, sorry.

Effective advertising is more about connecting emotionally and relationally.
If you can touch the heart (or funny bone), you earn permission to invite people into your story.

 

First, here’s a recent spot:

Three steps we’ve learned in cutting the cheese:

1) KNOW YOUR AUDIENCE! 

This radio spot is not designed for deeply theological, life-long Christians.  In fact, I’ve already taken heat from over-saved Christians on the internet.  And I don’t care, because I’m not called to make men happy but instead to obey the Lord.

The message in this radio spot is aimed toward people who wouldn’t normally darken a church door.  When you know exactly who you are communicating to, it won’t bother you when the rocks come flying from outsiders.

2) CONSISTENCY BREEDS TRUST! 

When I lived in north-east Ohio, I was impressed by the media strategy of Knute Larson, a now-retired pastor of The Chapel. Over the course of many years, by consistently lending his own voice and personality to church radio and tv ads, people throughout the region began to trust Knute. Even people who never attended church began to naturally think of Knute as “their pastor.”

If they ever encountered a crisis in their lives, they knew Knute Larson and The Chapel were a safe place to go to for help. That’s my heart for Life Church in the Great Lakes Bay Region.  Consistency breeds trust.

Proverbs 22 says, “A good name is more desirable than great riches.”  Life Church has a strong reputation and name recognition among unchurched Millennials and Gen Xers in our region of Michigan as a safe, non-judgemental place to ask real questions about faith.  That is important to me as our church continues moving forward.

3) EXAGGERATE THE TABOO!  

In this 2017 ad, we were told by the radio station that we couldn’t say the full title of the movie in our radio ad for legal reasons.

What could have been a hurdle was instead turned into an opportunity.  

In my improv-comedy training, I learned about the power of exaggerating the taboo. I talk more about this in my first book, Comedy-Driven Leadership: there are no mistakes, only opportunities.

In this case, we thought it would be hilarious for our 60 second radio ad for a church to have words that are being beeped out.  It would actually make the radio spot more interesting, like playing a little game with the audience!

The result is a fresh and fun radio spot that is gaining traction in the Great Lakes Bay Region.  More people will feel welcomed at Life Church and the story of God’s love will echo into more hearts.

Current Stats on the Post-Pandemic Church

While there is much yet not understood about the effects of the post-pandemic/post-Christian climate we are now experiencing, some data and research is beginning to emerge to paint a picture of today’s spiritual environment.

What follows are three important articles that church leaders should take under serious consideration when planning ahead for the future.


Losing Their Religion: Why U.S. Churches are in Decline

Churches are closing at rapid numbers in the US, researchers say, as congregations dwindle across the country and a younger generation of Americans abandon Christianity altogether – even as faith continues to dominate American politics.

As the US adjusts to an increasingly non-religious population, thousands of churches are closing each year in the country – a figure that experts believe may have accelerated since the Covid-19 pandemic.

The situation means some hard decisions for pastors, who have to decide when a dwindling congregation is no longer sustainable. But it has also created a boom market for those wanting to buy churches, with former houses of worship now finding new life.

About 4,500 Protestant churches closed in 2019, the last year data is available, with about 3,000 new churches opening, according to Lifeway Research. It was the first time the number of churches in the US hadn’t grown since the evangelical firm started studying the topic. With the pandemic speeding up a broader trend of Americans turning away from Christianity, researchers say the closures will only have accelerated.

READ FULL ARTICLE


The New Very Large Church

It’s time to rethink church size. For the purpose of this article, I define church size as average weekly worship attendance, including children and youth who may not be in the primary worship service. In other words, we count every person attending a worship weekend (or other days for a few churches).

Let’s look at the breakdown of churches by average worship attendance:

  • Under 50 in attendance: 31% of all churches

  • 51 – 99: 37%

  • 100 – 249: 24%

  • 250 and above: 8%

All of the numbers are fascinating, but the largest category should cause us to pause. Only 8 percent of churches have an attendance of 250 or more. These churches now define the category, “very large churches.”

READ FULL ARTICLE


In Church Planting, More Money Means More People

A church plant’s attendance is directly proportional to the money spent at launch and in the congregation’s first year, the research found. At churches with average attendance over 200 in the first five years, average startup costs were $100,000 and first-year costs $225,000—a total launch cost of $325,000.

Smaller churches tend to spend far less. Church plants more than two years old with less than 100 in attendance averaged $10,000 in startup costs and $60,000 in first-year costs. For churches more than two years old with between 100 and 200 in attendance, average startup costs were $84,500.

The correlation between spending and growth held over time. Growing churches continued to spend more as they continued to grow, while nongrowing spent less.

READ FULL ARTICLE


Ghosted Again? Pastors Respond to Disappearing Congregants

Church leaders are seeking fresh ways to prevent "backdoor exits" and adapt to shifting membership.

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by Maria Baer

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The membership packet for new congregants at Cross City Church in Columbus, Ohio, is pretty straightforward. There’s a section enumerating the church’s “essential doctrines,” including creedal beliefs like the Trinity and the saving work of Jesus on the cross. There’s a section about church leadership and discipline, explaining the church’s process when a member sins.

And there’s a curious section under membership, “How to Be Sent Out or Leave the Church”:

There are many ways in which God calls His children out of one spiritual family into another. Physical moving, leading to a new mission and disagreement are all ways in which He moves His children. All these may happen without sin and with a full and righteous leading of the Spirit. … We pray and ask the members of Cross City to be prayerful, honest and communicate concerns, offenses, hopes, ideas and convictions in an early fashion, rather than allowing them to fester in isolation and cause division, hurt, or other ungodly effects within God’s family.

Cross City is part of the Evangelical Free Church of America, but church leadership came up with the idea for this section themselves.

Despite having a written policy against ghosting, pastor Scott Burns said the majority of people who’ve left over the church’s 11-year history departed without notice. “They just get quiet,” he said. “And one week turns into four, which turns into six.”

Pandemic shifts, along with rising political and social divisions, have made ghosting a major problem for pastors across the country. Across demographics, US adults are less likely to attend church than they were two years ago, according to the American Family Survey. While some slowly came back from shutdowns and pandemic restrictions, Pew Research Center reported in March 2022 that the return to church had plateaued. Odds are, if they were coming back, they’d be back by now.

Even before the pandemic, church membership wasn’t stagnant, and pastors knew not to take it personally when congregants left. The natural bends and twists of life—relocations, college attendance, job changes, deaths—mean all church bodies turn over with time. Yet the quiet, unexpected departures leave a lingering sting. With all the recent upheaval, it’s a feeling that’s become harder to ignore.

At Concord Church in Dallas, pastor Bryan Carter said attendance at Sunday gatherings is only about 65 percent of what it used to be, while online gatherings have grown by 400 percent. It’s hard to know who left for good, who moved online, and who joined.

Two years into the pandemic, pastors like Burns and Carter are eager to create a church culture that discourages ghosting in the first place.

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A time to seek and a time to lose

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Ghosting is dating parlance. It means to go radio silent in the middle of a budding online romance. In that world, to reach out to a “ghost” is bad form—it’s desperate or creepy. So this isn’t the perfect analogy for those who leave a church body with no word.

When members or regular attendees leave a church without explanation, pastors have a few choices, but all come with sensitivities. If you ignore departures, you risk overlooking potential problems in the church that prompted people to leave.

If you reach out to follow up with leaving congregants, you risk exacerbating hurt feelings on both sides. Even asking questions could put pressure on the former members, implying leaders are angry or against them.

Many pastors are burdened to reach out to leavers, whether to make sure the church didn’t cause harm or to extend a shepherd’s crook to the wayward, just as the shepherd in Jesus’ parable of the lost sheep in Matthew 18 left his 99 to seek the one that “wandered off.”

Darryl DelHousaye is chancellor of Phoenix Seminary and was a longtime pastor at Scottsdale Bible Church, a 7,500-person congregation. He doesn’t remember learning about how to deal with “ghosters” in seminary; nor does Phoenix Seminary cover it in any official curriculum. He called that a potential blind spot.

DelHousaye said his protocol at Scottsdale Bible was to reach out to families who ghosted. “I would call them and say … ‘Where are you guys worshiping?’” Most people were shocked to hear from him “but grateful,” he said.

For pastors of megachurches, reaching out to ghosters might sometimes mean contacting people they’ve never really gotten to know. At Concord Church, Carter said he hasn’t fully implemented a good system to address what he calls the church’s “backdoor” exits. Part of his challenge as the pastor of a 2,500-attender church is recognizing when someone leaves.

“We have two indicators for Sunday attendance: giving and childcare,” he said. The church tracks both, which should make it easier to notice a sudden absence. But the huge popularity of their online services during COVID-19 has made it more difficult to know whether someone has stopped attending altogether or is just attending virtually.

It’s harder to leave unnoticed at smaller congregations, but people still exit without explanation.

Paul Risler is the pastor of Central Avenue United Methodist Church in Athens, Ohio. It’s a rural church with about 200 members. For Risler, reaching out to someone who has ghosted means touching base with someone he almost definitely knows and whose absence can’t go unnoticed among the congregation.

“I used to be more intimidated by those conversations,” Risler said. But he can’t avoid them. Leaving Central is baked into the church’s context: It’s located in the middle of Ohio University’s main campus, and around half his congregation is college students.

During the pandemic, Risler noticed the same thing Carter in Dallas did: The online-only services gave members the option to “tour” other churches online.

Risler said the option for college students in particular to virtually attend services elsewhere—including churches shepherded by nationally known pastors—proved too tempting to avoid. Many college students never returned to Central. “We lost our junior and senior class, basically,” Risler said.

When the church identifies departing congregants, Risler said he’s committed to reaching out for “exit interviews.”

“I just want to make sure that the reason they’re leaving isn’t because we harmed them or sinned against them or that there isn’t something we can fix,” he said.

Burns said part of what makes ghosting so deeply hurtful for pastors is that it means those who left secretly—even for understandable reasons like starting a new job or moving away—chose to do it without prayer and guidance from their church family.

“If the people are strong in Jesus and they find our church not a good home to be at … that’s a concern,” he said. “Is that our preaching? Is it the way we lead things? That’s hard.”

Carter said after the pandemic he’d like to implement a protocol of making “care calls” to people who’ve left without word. Instead of trying to stem the tide of ghosters, he’s going further upstream: He wants to create a church culture that discourages ghosting in the first place. “We’ve seen [ghosting] before,” he said. “We think part of it is we weren’t calling people to a higher mission.”

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A time to break down and a time to build up

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In an area as transient as Scottsdale, a rapidly growing city where families and young adults move in and away with unique frequency, DelHousaye used the phrase “come, grow, go” to describe the pattern of people inevitably leaving his church.

DelHousaye said when pastors don’t hold their congregants “loosely” enough—when they cling to church growth and demand loyalty from members—they unwittingly encourage ghosting.

“If people are going to be loyal, they tend to be more loyal if they realize they’re there by choice and not by manipulation,” DelHousaye said. “We made it so that you didn’t have to be afraid to tell people you were leaving,” he said of his “come, grow, go” philosophy. In fact, he said when he heard of a new church plant coming to town, as long as he believed it was “biblically solid,” he’d ask the planting pastor to share his vision from the pulpit and invite people to join him.

Burns in Columbus is trying to create a similar culture in his small Ohio congregation. “You should be able to trust that the church is not desperate to have you,” he said. “Otherwise, you shouldn’t be going to that church.”

The key for each pastor to create such a culture, DelHousaye said, is remembering whose church it is—not the pastor’s.

“If Jesus wrote a letter, it wouldn’t be to Scottsdale Bible Church,” he said. “It would be the letter to Arizona, to Utah, to Galatia, to Ephesus … It’s the church of Jesus Christ. It’s not my church.”

Carter in Dallas said his strategy to prevent ghosting is to encourage deep connection: “Here’s the deal. If somebody is worshiping, if they’re giving, if they’re serving, if they’re in a small group, the likelihood of their ghosting is low.”

Carter’s goal is to train 300 new small-group leaders this year. That includes leaders for online small groups, which meet virtually and are part of his strategy to prevent even digital ghosting. He wants to communicate that “going” to church online or even just sitting in the pews each Sunday isn’t enough. “We’re trying to say your commitment to Christ is not fulfilled until you’re helping other people grow in their journey with him,” he said.

Risler at Central has come to the same conclusion. He said pastoring a church body of mostly mobile college students has forced him to get creative about getting people connected and serving in the church quickly. Even official church membership is not a major focus at Central.

“We try to get people ‘onboarded’ pretty quickly,” he said. “So people are serving … and then kind of at the end is our membership commitment.” The idea is that connection breeds investment, which makes leaving without a trace harder.

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For everything a season

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Every year, Risler shares what he calls the Post-it story with his congregation. Early in his tenure, he and his team were doing a “SWOT analysis,” an organizational tactic that explores a team’s strengths, weaknesses, opportunities, and threats.

Risler wrote “transience” on a Post-it, intending to stick it in the Weakness column. His children’s ministry pastor misunderstood and placed it under Strength. They had a back-and-forth, but she won him over.

“We’ve been given this opportunity to give people Christ, to have them experience biblical community,” he said. “We’re given this short period of time, and we don’t know how long that’s going to be. So we really have learned to try to maximize that opportunity as much as we can.”

Risler said that’s Central’s reality. It’s also, it turns out, the story of the church.

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Maria Baer is a CT contributing writer based in Columbus, Ohio.

Link: https://www.christianitytoday.com/.../ghosting-church...

NEW EYE-OPENING NATIONAL CHURCH STATS

Before the quarantine, the median worship attendance was 65. Today it is 55. In 2000, the median worship attendance was 137. In 2010 it was 105. In 2020 it was 65. Today it is 55. Median worship attendance has declined by 60% in two decades.

  1. The occupancy rate of worship centers was 33% before the quarantine. Today it is 28%. The median size of a worship center is 200. If the church has more than one service, the occupancy rate is even lower.

  2. The median year of church founding was 1950 before the quarantine. That has not changed. Simply stated, we have not started enough churches to move the median founding date significantly in many years. New churches and new sites are imperative strategies for churches today.

  3. The median income of churches was $120,000 before the quarantine. That has not changed.

  4. The percentage of churches with an attendance under 100 before the quarantine was 65%. Today it is 75%. As a point of comparison, the percentage of churches with an attendance under 100 in 2000 was 45%. We are fast becoming a nation of small churches.

HOW TO QUICKLY REACH PEOPLE FAR FROM GOD

I’m not concerned about being criticized for taking risks to reach people far from God. I’m concerned about not being criticized.

Recently I was invited to teach a breakout session at a conference in Chicago based on my book, Holy Shift. The topic was so popular among church leaders that we ran out of seats!

I had fun sharing my journey in comedy and ministry, the unique story God is writing atLife Church Michigan, and equipping church leaders in my jam-packed breakout with comedy tools that will help them reach more people far from God.

Because I love church leaders and I want to see you go further, faster, here is the full video as a free resource to your team!


SERMON ON THE DUGOUT

SERMON ON THE DUGOUT: LIFE CHURCH HOLDING SERVICE AT DOW DIAMOND

Sunday morning's event is free and open to public
by Jon Becker, for the Midland Daily News | May 19, 2022

MIDLAND — Baseball, hot dogs, apple pie and … church? Yes, you read that right. America’s pastime is not normally associated with passionate preaching, live bands and a worship service, but that’s exactly what’s going on Sunday, May 22 at Dow Diamond.

Life Church, a Great Lakes Loons 2022 partner, is holding its weekly church service at the Loons' home stadium beginning at 11 a.m. The event is free and open to the public.

The nondenominational church likes to get creative in its approach to inspiring people to become engaged in their faith.

“We believe that faith is a journey, not a guilt trip,” said Jonathan Herron, founding pastor of the nine-year-old church. “We take our faith seriously but don’t take ourselves too seriously.”

Since Life Church is sponsoring Faith & Family Nights throughout the Loons’ 2022 season, “We thought it would be fun to actually hold a church service along the first base line,” Herron said. “We’re always brainstorming for new ideas for engaging our community at Life Church. We love bringing families together.”

Minor League Baseball is noted for its family-friendly game experiences. The Loons, who hosted their second School Kids Day of the year on Tuesday, are all in for a Sunday sermon at the ballpark.

“Faith and Fellowship Nights has been a staple at the ballpark for well over 10 years,” said Tyler Kring, the Loons’ assistant general manager of business development. “Faith is part of the journey for many of our players. We’re excited to be partnering with Life Church this season.”

The church’s house band, Kingdom Sound, will lead modern worship songs outdoors, followed by Pastor Herron sharing scripture from atop the first base dugout. The pastor also plans to interview some current Loons players about their faith journeys.

“Through this event, we hope to engage more Midland and Sanford area households as we gather a core group to launch our Midland campus this September,” Herron explained. “The plan is to become one church in two locations. We’ll have worship Sundays at 9:30 a.m. via Northwood University’s Griswold Theater, followed by worship at our Saginaw campus at 11:15 a.m.”

Michaela Yenior, of Midland, attended her first Life Church service about a year and a half ago and was quickly captivated.

“They’re on to something here,” Yenior remembers thinking. She added of Sunday's plans, “This event is really exciting and works within the scope of Life Church’s mission: reach the lost at any cost. The church is willing to think outside of the box.”

“We’re kind of known for doing things big,” said Herron, noting the church’s annual Easter Egg Helicopter Drop as proof positive that Life Church will pull out any and all stops to advance its mission.

“Pastor Herron is an incredible guy,” said Life Church parishioner Arnel Hipolito. “He’s selfless. The church has been through some ups and downs, but he’s kept going forward. He’s done a lot of outreach in the community. It’ll be interesting to hear him preach gospel from the dugout. He’s a passionate, fired-up guy, but it’s his leadership acumen that really stands out.”

Hipolito, also of Midland, plays drums and guitar in Kingdom Sounds. He played at Dow Diamond a couple of times last year and really enjoyed the experience.

“It was hot and a lot of work, but fun,” he said. “You’re outside and you’re watching baseball. Who doesn’t enjoy watching baseball?”

On another occasion, the Greater Midland Tennis Center (where Hipolito works) treated a group of its employees to a Loons game.

“It’s great family entertainment,” Hipolito said.

Sunday will mark Life Church’s first foray into serving the Lord at Dow Diamond, so Herron is unsure how many people will show. However, “According to our Facebook Page, over 300 people have indicated that they are planning on coming.”

“Hopefully, we’ll get enough people to reopen our Midland location,” Yenior said.

Life Church in Midland closed during the pandemic. This Sunday’s morning event is part of the plan to relaunch Life Church’s Midland campus this fall, Herron said.

Herron encourages people to invite neighbors and friends for church at the ballpark and to then to stick around and purchase tickets for the ballgame that follows. At 1:05 p.m. Sunday, the Loons will conclude a six-game home series against the Lansing Lugnuts.

NO RESERVES, NO RETREATS, NO REGRETS

One of my heroes of the faith is the little-known missionary William Borden.

William Borden’s funeral took place at The Moody Church in Chicago.

During my college years, I discovered the beauty of the gospel while attending The Moody Church.

Here's something my team filmed a few years back on location.